In the age of the internet there are still plenty of people who prefer to do business face-to-face and people will get that opportunity at the upcoming Australian National Field Days.
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Julie Mason from Active Machinery will be one of the returning exhibitors who will make the most of that face-to-face contact.
She said last year the business was inundated with potential buyers and sold everything on site.
“Whilst you do get to meet new people, the “old-fashioned” way of doing business on face-to-face value is still the most unique way to complete a business deal,” she said.
“Although, the internet has increased options available for buyers, it doesn’t mean that we should forget the traditional seal of a deal with a handshake.
“We also had some existing customers come in to say hello, which is always rewarding.”
The Catagra Group, which specialises in reproductive and cattle handling solutions will also return.
Sales and customer service officer Ann Thompson said the field days reinforces the company’s presence and gives customers a chance to see what the best fit is for them.
“The atmosphere and getting to talk to the producers and receiving their feedback about what they are looking for is really great,” she said.
“It makes it easier for people to compare apples with apples, with everything in one place.
“Meeting new customers as well as catching up with older clients to continue that relationship and answer any questions is really important.”
For Inside Out Bathurst/Royal Flair Caravans, it will be their second year and the field days and owner Marty Ryan said it is an opportunity for exposure.
“It is important to maintain consistency with our visual presence as last year we developed new client relationships with people from Louth, Coonamble, Forbes and Woodstock,” he said.
“This would have been hard to market from a Bathurst location.”
Held from Thursday, October 26 to Saturday, October 28, at Borenore, this will be the 66th Australian National Field Days, which started with a one-day event in 1952 and has grown in size and reputation.
More than 15,000 people attend the Australian National Field Days every year and get to see the latest in farming innovation but it also offers a wide variety of displays to appeal to everyone.
Field Days administration manager Jayne West said about 500 exhibitors will take part in the field days and a survey done last year, found 79 per cent of people who attend the event don’t go to another field day in the state.
Tanya Marschke
I am based at Orange and cover a wide range of subjects as well as the weekly business column. I've worked consistently in the the media industry since 2006 including the past seven years at the Central Western Daily. Before moving to Orange, I worked as a journalist at weekly newspapers the Beaudesert Times and the Gold Coast Sun in Queensland, as well as the Scone Advocate in the Hunter Valley. I started my career at the Ridge News in Lightning Ridge while I completed my journalism studies remotely at Charles Sturt University in Bathurst.
I am based at Orange and cover a wide range of subjects as well as the weekly business column. I've worked consistently in the the media industry since 2006 including the past seven years at the Central Western Daily. Before moving to Orange, I worked as a journalist at weekly newspapers the Beaudesert Times and the Gold Coast Sun in Queensland, as well as the Scone Advocate in the Hunter Valley. I started my career at the Ridge News in Lightning Ridge while I completed my journalism studies remotely at Charles Sturt University in Bathurst.
