CareWest, which services Dubbo and other central west communities, is now known as LiveBetter Community Services after a re-branding of the organisation became official on Saturday.
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The re-branding comes after CareWest merged with seven other similar services and now spans much of regional NSW and central Queensland.
LiveBetter CEO Tim Curran said because the service now operates in a wider area, the geographically based name was no longer relevant.
“The name was geographically limiting and for quite a few years now, CareWest was operating in parts of NSW that didn’t identify with west,” he said.
“We also wanted to move away from care, although it’s important to us, it doesn’t completely describe what we do.”
He said the aged and disability service provider now operates in more than 40 communities where re-branding events will take place in the next few months.
Mr Curran said due to changes brought about by the National Disability Insurance Scheme and My Aged Care, where clients choose their provider, it was important the name was right.
Tanya Marschke
I am based at Orange and cover a wide range of subjects as well as the weekly business column. I've worked consistently in the the media industry since 2006 including the past seven years at the Central Western Daily. Before moving to Orange, I worked as a journalist at weekly newspapers the Beaudesert Times and the Gold Coast Sun in Queensland, as well as the Scone Advocate in the Hunter Valley. I started my career at the Ridge News in Lightning Ridge while I completed my journalism studies remotely at Charles Sturt University in Bathurst.
I am based at Orange and cover a wide range of subjects as well as the weekly business column. I've worked consistently in the the media industry since 2006 including the past seven years at the Central Western Daily. Before moving to Orange, I worked as a journalist at weekly newspapers the Beaudesert Times and the Gold Coast Sun in Queensland, as well as the Scone Advocate in the Hunter Valley. I started my career at the Ridge News in Lightning Ridge while I completed my journalism studies remotely at Charles Sturt University in Bathurst.
