Regional airline JETGO Australia has announced it will offer three direct flights per week, with services on Mondays, Wednesdays and Fridays.

One-way airfares would normally start from $248 for advanced purchases, according to JETGO managing director airlines Paul Bredereck, but for the first month the airline would offer a $99 promotional fare.

The development follows two years of negotiations between Dubbo City Council and the airline.

"JETGO had initially adopted a very cautious approach but we have been buoyed by the success of our services on the Tamworth to Brisbane route which, although only launched in March, is getting tremendous support," Mr Bredereck said.

He said JETGO was lucky to have been allocated extra slots at Brisbane Airport.

"Those slots are like gold, and rather than lose them we thought, where can we go?" he said.

Mr Bredereck said JETGO had been in talks with another community for several months but when those negotiations stalled, Dubbo was an obvious choice.

He stressed the airline had done its research and taken a low-risk approach.

"We are not going in gung-ho with five flights a day, we're incrementally building this," Mr Bredereck said.

"And on the days the aircraft doesn't fly to Dubbo it does a charter mine flight."

That aircraft was a 36-seat Embraer 135 regional jet.

The Brazilian-manufactured jet offered a major step up to the turboprop aircraft servicing Dubbo at the moment Mr Bredereck said, because it was fast, quiet and, because it climbed and descended quicker and spent less time in turbulence at lower altitudes.

Mr Bredereck was excited about the development on both a business and personal level.

Coonabarabran-born, he learnt to fly there and previously had two freight aircraft based in Dubbo in the 1990s. Plus his wife, Michelle Gass, was from Wellington.

"We regularly visit family in the area, and it's a 12-hour plus drive with stops," he said.

"We love taking our son to visit family, but have you driven for 12 hours from Brisbane to Wellington with a young child? We try to space it out, so it can be a two-day saga.

"With a flight time of one hour and five minutes, one hour and twenty minutes by the time you get on and off, it'll be much easier."

Dubbo Mayor Mathew Dickerson said "gentle hassling" over the two-year period, a series of fortuitous developments and incentives council had offered to JETGO had helped secure the regular passenger service.

"We didn't have any direct input as to where they choose to fly but we certainly had the ability to play a role, so when it didn't work out with the other council area we were already on the radar.

"We kept communicating, and it got us over the line."

Cr Dickerson said council made a quick change to its policy to give JETGO "zero dollar" passenger fees.

"Normally for every passenger in and out of Dubbo, the airline would be charged $14.30," he said.

"We've waived that for the first 12 months.

"The previous policy would have dramatically reduced that charge for any airline starting a new route to a major port, and our policy will now allow that same thing for any airline.

"The encouragement I'd give to Dubbo people is to use it or lose it. People have asked for this but if they (JETGO) only get three people on a flight, that flight still has to be paid for by the company."

Dubbo Chamber of Commerce spokesperson Matt Wright welcomed the news.

Mr Wright said it was up to the community to support the service in order for it to stay viable.

"And another thing is it opens us up as a region for business expansion, and from a tourism perspective opens Dubbo up to the markets of Brisbane and the Gold and Sunshine coasts."