DUBBO is one of 11 cities to be involved in meetings held by the Forestry Corporation of NSW (formerly Forests NSW) to unveil to staff its new identity as a state-owned corporation.
The meetings will be held at Bombala, Tumut, Eden, Batemans Bay, West Pennant Hills, Maitland, Wauchope, Coffs Harbour, Narrandera, Bathurst and Dubbo.
Forestry Corporation manager Public Programs and Community Interaction, Joanna Bodley, said senior management would be attending the meetings to explain to staff the objectives of the new corporation as well as unveiling its new logo.
"The staff are the heart and soul of the new organisation and it is very important that they are well briefed on the corporation's goals and vision," she said.
"The triangular feature of our new logo embodies strength and trust, with the three leaves in a circle pattern representing the triple bottom line we work towards, and the sustainable/cyclical nature of our forestry business.
"The logo is also a symbol of the values and behaviours that we want to be upheld and displayed by everyone working for the Forestry Corporation. It is the attitudes and practices of all the employees of Forestry Corporation that build our reputation which our stakeholders will associate with our name and logo."
Ms Bodley said, as has been highlighted before, the new corporation remained publicly owned and the nature of its business remained largely the same.
But the change to the governance structures is expected to improve the organisation's commercial performance.
"The Forestry Corporation of NSW will continue to provide high quality services and products to its customers, clients and continue its good relationships with local councils and communities."
A new web address at www.forestrycorporation.com.au will be in place from tomorrow.