Budget tips to sharpen up your marketing

By Belinda Williams
Updated July 18 2012 - 4:13pm, first published 3:46pm
Blow your own trumpet ... repeating key messages is a good place to start.
Blow your own trumpet ... repeating key messages is a good place to start.

You may make the best latte in town. But it's wasted effort if nobody knows. Potential customers must rely on your word – and that word will differentiate your business from the one across the road.

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