40d ago

Digital Performance Manager

Michael Page


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Full job description
  • Utilise your digital marketing skillset for a national household name
  • Competitive salary and strong career progression opportunities

About Our Client

Join a global food and beverage company headquartered in Queensland, Australia. The client is at multi-brand retail food and beverage franchise owner with several household-name brands. These brands interact with over millions of Australians every year.

Job Description

Strategic

  • Work with the Marketing & Digital team to develop and implement an ecommerce strategy and technology roadmap
  • Grow and strengthen the QSR digital presence, speed to market and customer engagement
  • Work with the division on budgeting, ensuring development project costs are kept within budget
  • Driving change and providing direction to a team and stakeholders, motivating them to execute against priority growth levers.

Project Management

  • Liaise with the QSR Division to identify key project requirements
  • Use agile methods to manage and deliver required projects
  • Project manage vendors and/or internal teams, hosting daily stand ups with development resources to maintain and improve digital products
  • Provide regular project updates to management including participation in daily standups, weekly reporting and monthly project reports
  • Facilitate group workshops with key divisional stakeholders

Analysis

  • Undertake regular market and competitor analysis to understand trends and capitalise on immediate growth opportunities
  • Website UX & CR optimisation
  • Set measurable objectives for all ecommerce platforms and report on results
  • Provide scheduled and adhoc reporting for the relevant business units

Team

  • Work in collaboration with PPC/SEO Agency. You will leverage paid & owned media channels as well as SEO to drive our market share, visibility & ultimately commercial success.
  • Act as a subject matter expert and voice of the digital performance area across divisions
  • Manage IT relationship with internal IT department
  • Regularly contribute to the growth of fellow team members

Operational

  • Project manage vendors and/or internal teams, hosting daily stand ups with development resources to maintain and improve digital products with input from key stakeholders
  • Develop an operational understanding of each brand system to ensure the digital initiatives undertaken drive growth, whilst not hindering franchisee efficiency
  • Regularly meet with operational staff and franchisees to understand business processes and to foster collaboration
  • Own the data. Work with large amounts of data, with a quantitative skillset to determine effectiveness of activity and marketing spend
  • Manage Web CMS configuration and support, including franchisee portals

General

  • Undertake any other duties as required by Management
  • Adherence to of all Company policies and procedures including health and safety
  • Complete any reasonable tasks as requested by your line manager or member of the Executive team
  • Adherence to and enforcement of all Company policies and procedures including health and safety

The Successful Applicant

  • 5 years of experience in growth marketing with a focus on digital & e-commerce marketing
  • Demonstrated ecommerce management experience in a comparable business on a national scale
  • An adaptive change catalyst, fostering innovation and digital success
  • Ability to take ownership and initiative
  • In-depth knowledge and experience in channel strategy
  • Understanding of digital project management methodology (agile) and data tools, BI, Jira, Google Analytics, data studio and others and proven experience in visualising/quantifying results
  • Experience managing large amounts of data, with a quantitative skillset to determine effectiveness of marketing spend
  • In-depth understanding of PPC & SEO strategy
  • Website UX & CR optimisation experience
  • Interpersonal & stakeholder management experience
  • Commercial Acumen
    • Data-driven & technically proficient
    • Test and learn mindset ready to challenge the status quo and implement new strategies and prove their effectiveness through reporting
    • Be a digital marketing champion, with a best practice approach and passionate about sharing your skills and approach with broader business
  • Be highly organised with exceptional attention to detail/accuracy and time management
  • Positive and professional manner, integrity and a willingness to accept responsibility
  • Energetic, eager and self-motivated with an ability to juggle multiple tasks to produce quality work output and achieve results within quick turnaround times
  • Outstanding communication and interpersonal skills with a positive, proactive outlook
  • Desire to provide excellent customer service

What's on Offer

Join a national, multi-brand company during an exciting time of growth for their digital marketing and user experience enhancement. Work across a variety of brands, lending your digital acumen to refine the client's online offerings to the market. Competitive remuneration and career development.

Pay comparison
Market average based on all Direct Marketing & CRM jobs in Australia
Estimated range
Undisclosed
Market average
$96k
$38k - $57k
4 jobs
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103 jobs
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179 jobs
$94k - $113k
584 jobs
$113k - $131k
13 jobs
$131k - $150k
19 jobs
$250k+
33 jobs
$96k
Market average
$51k
$250k+
Actual pay is not disclosed by the employer

Job details
Date posted
17 May 2022
Category
Marketing & Advertising
Occupation
Direct Marketing & CRM
Estimated
Undisclosed
Job mode
Standard/Business Hours
Industry
Human resource

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