Digital Performance Manager

• Utilise your digital marketing skillset for a national household name
• Competitive salary and strong career progression opportunities

About Our Client

Join a global food and beverage company headquartered in Queensland, Australia. The client is at multi-brand retail food and beverage franchise owner with several household-name brands. These brands interact with over millions of Australians every year.

Job Description

Strategic

• Work with the Marketing & Digital team to develop and implement an ecommerce strategy and technology roadmap
• Grow and strengthen the QSR digital presence, speed to market and customer engagement
• Work with the division on budgeting, ensuring development project costs are kept within budget
• Driving change and providing direction to a team and stakeholders, motivating them to execute against priority growth levers.

Project Management

• Liaise with the QSR Division to identify key project requirements
• Use agile methods to manage and deliver required projects
• Project manage vendors and/or internal teams, hosting daily stand ups with development resources to maintain and improve digital products
• Provide regular project updates to management including participation in daily standups, weekly reporting and monthly project reports
• Facilitate group workshops with key divisional stakeholders

Analysis

• Undertake regular market and competitor analysis to understand trends and capitalise on immediate growth opportunities
• Website UX & CR optimisation
• Set measurable objectives for all ecommerce platforms and report on results
• Provide scheduled and adhoc reporting for the relevant business units

Team

• Work in collaboration with PPC/SEO Agency. You will leverage paid & owned media channels as well as SEO to drive our market share, visibility & ultimately commercial success.
• Act as a subject matter expert and voice of the digital performance area across divisions
• Manage IT relationship with internal IT department
• Regularly contribute to the growth of fellow team members

Operational

• Project manage vendors and/or internal teams, hosting daily stand ups with development resources to maintain and improve digital products with input from key stakeholders
• Develop an operational understanding of each brand system to ensure the digital initiatives undertaken drive growth, whilst not hindering franchisee efficiency
• Regularly meet with operational staff and franchisees to understand business processes and to foster collaboration
• Own the data. Work with large amounts of data, with a quantitative skillset to determine effectiveness of activity and marketing spend
• Manage Web CMS configuration and support, including franchisee portals

General

• Undertake any other duties as required by Management
• Adherence to of all Company policies and procedures including health and safety
• Complete any reasonable tasks as requested by your line manager or member of the Executive team
• Adherence to and enforcement of all Company policies and procedures including health and safety

The Successful Applicant

• 5 years of experience in growth marketing with a focus on digital & e-commerce marketing
• Demonstrated ecommerce management experience in a comparable business on a national scale
• An adaptive change catalyst, fostering innovation and digital success
• Ability to take ownership and initiative
• In-depth knowledge and experience in channel strategy
• Understanding of digital project management methodology (agile) and data tools, BI, Jira, Google Analytics, data studio and others and proven experience in visualising/quantifying results
• Experience managing large amounts of data, with a quantitative skillset to determine effectiveness of marketing spend
• In-depth understanding of PPC & SEO strategy
• Website UX & CR optimisation experience
• Interpersonal & stakeholder management experience
• Commercial Acumen
  • Data-driven & technically proficient
  • Test and learn mindset ready to challenge the status quo and implement new strategies and prove their effectiveness through reporting
  • Be a digital marketing champion, with a best practice approach and passionate about sharing your skills and approach with broader business
• Be highly organised with exceptional attention to detail/accuracy and time management
• Positive and professional manner, integrity and a willingness to accept responsibility
• Energetic, eager and self-motivated with an ability to juggle multiple tasks to produce quality work output and achieve results within quick turnaround times
• Outstanding communication and interpersonal skills with a positive, proactive outlook
• Desire to provide excellent customer service

What's on Offer

Join a national, multi-brand company during an exciting time of growth for their digital marketing and user experience enhancement. Work across a variety of brands, lending your digital acumen to refine the client's online offerings to the market. Competitive remuneration and career development.