Losing 'Your Local Bloke' tag disappoints Wellington businessman

Elouise Hawkey
Updated March 14 2018 - 4:19pm, first published 12:04pm
SIGNAGE: Michael White has voiced his disappointment in the slogan change he believes to be motivated by political correctness. Photo: Elouise Hawkey
SIGNAGE: Michael White has voiced his disappointment in the slogan change he believes to be motivated by political correctness. Photo: Elouise Hawkey

He has been “your local bloke” in Wellington for more than three decades, but now a businessman in the town will have the title stripped from his store in what some believe is a move motivated by political correctness.

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Elouise Hawkey

Elouise Hawkey

Journalist

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