Program helps incrase Dubbo's appeal to visitors

The Dubbo Regional Council (DRC) is inviting business across the local government area to join a collaborative program promoting the area as a great place for visitors, events and new residents.

The 2018/2019 Destination Partnership Program is a holistic approach to increasing visitor appeal, driving investment and attracting events across the DRC area.

DRC Manager Economic Development and Marketing Josie Howard said the program was designed to assist regional businesses gain greater market penetration and reach new audiences by investing in one, cost-effective package.

Ms Howard said the collaborative approach to marketing the destination would benefit partnering businesses and also help elevate the capacity of the area to meet the needs of specific markets.

“With support of local businesses, our local government area will be marketed as a collective, highlighting the region’s capacity to attract visitors, meet the needs of new residents and support events,” Mrs Howard said.

“By joining the program, businesses across the local government area will automatically become a partner in destination marketing and be given the option to feature in either the new residents guide, events guide or visitors guide.

“There is a choice of entry levels offering bundled benefits opening opportunities for businesses to leverage from destination marketing activities, brand-led and tactical marketing activity as well as in-destination promotion,” she said.

Partner benefits include promotion in 200,000 printed visitor’s guides distributed throughout NSW, opportunities to participate in package deals promoted widely through the destination program and designated space in high-demand locations such as Visitors Information Centres, Dubbo City Regional Airport, Wellington Caves and Taronga Western Plains Zoo.

“The integrated approach to industry promotion allows for businesses to reach consumers through a diverse range of channels for an affordable package that offers extensive value for money.”

Businesses need to confirm participation by 5pm on September 29. To view the program prospectus, visit www.dubbo.com.au/Invest/destination-partnership-program