Government 'nudge unit' to attempt to change people's behaviours

By Nick Miller
Updated October 2 2016 - 1:23pm, first published September 15 2016 - 9:00am
End-of-life instructions can be hard for relatives to follow. Photo: Naphat Jorjee
End-of-life instructions can be hard for relatives to follow. Photo: Naphat Jorjee
The basic design of a randomised controlled trial, shown with a test of a new 'back to work' program. From Test, Learn, Adapt, a paper by the British government's Behavioural Insights team. Photo: Supplied
The basic design of a randomised controlled trial, shown with a test of a new 'back to work' program. From Test, Learn, Adapt, a paper by the British government's Behavioural Insights team. Photo: Supplied
Trials with sugary drinks: The Alfred Hospital in Melbourne. Photo: Wayne Taylor
Trials with sugary drinks: The Alfred Hospital in Melbourne. Photo: Wayne Taylor

London: Psychological tricks used by governments to "nudge" how citizens behave may soon be applied to the contentious area of living wills and end-of-life decisions.

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