Pokemon GO's augmented reality catches the imagination of business and marketing

By Lucy Battersby and Thomas Hounslow
Updated July 18 2016 - 12:13pm, first published 11:56am
Scavenger hunt: Pokemon Go's augmented reality allows players to locate and collect fictional creatures in the real world. Photo: Jason South
Scavenger hunt: Pokemon Go's augmented reality allows players to locate and collect fictional creatures in the real world. Photo: Jason South
Lost Heaven restaurant in Melbourne's CBD is an example of a PokeStop which allows players convert their achievements into real-world benefits. Photo: Jason South
Lost Heaven restaurant in Melbourne's CBD is an example of a PokeStop which allows players convert their achievements into real-world benefits. Photo: Jason South
Flash mob: The app uses maps and GPS to guide players to a Pokemon's location. Photo: Jason South
Flash mob: The app uses maps and GPS to guide players to a Pokemon's location. Photo: Jason South
Why is this game taking over the world – and how can Australians get a first mover advantage? Photo: Simon Bosch
Why is this game taking over the world – and how can Australians get a first mover advantage? Photo: Simon Bosch

It has been just a couple of weeks since Pokemon GO was test-launched in Australia and a handful of other countries, spawning one of the craziest phenomenons of modern times.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Dubbo news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.