The Old Dubbo Goal walked away with the silver award in the Cultural Tourism category, closely behind the winner Nundle Woollen Mill at the ceremony evening at Broken Hill.

Dubbo Visitor Information Centre was awarded silver in the Visitor Information Services category, falling short to Bathurst Visitor Information Centre.

The one and only Taronga Western Plains Zoo was inducted into the Inland Tourism Hall of Fame alongside Moree Visitor Information Centre, The DAG Sheep Station in Nundle, Tri State Safaris in Broken Hill and Tri State Safaris / Mutawintji Eco Tours in Broken Hill.

The Travel In Inland Tourism Awards is an annual event which aims to recognise and promote excellence in tourism.

The awards support improved business planning, development and internal analysis of tourism businesses as well as celebrating the creativity, professionalism and innovation of the region's tourism industry.

Old Dubbo Gaol operations supervisor Merrin Starr said they were thrilled with their place in the Cultural Tourism category, putting them as second out of five nominees.

"We were really excited to beat Broken Hill in our category," Ms Starr said.

"It was also a great thing for the Old Dubbo Gaol to be recognised as a cultural tourism attraction in the Central West.

While they were pleased with the silver, Ms Starr said the award had given staff at the gaol the incentive to push further and aim for gold at the NSW Inland Tourism Awards.

"We received some great feedback which will us with our next application," she said.

Dubbo Visitor Information Centre supervisor Jackie Parish said she was honoured to attend the ceremony evening in Broken Hill, which required attendees to dress in Priscilla Queen of the Desert theme.

"It was nice to be able to see what others are doing in their areas," Ms Parish said.

"The whole application process was beneficial to us at the centre to step back and see what we had done in the last 12 months."

She said staff and volunteers at the Dubbo Visitor Information Centre had prided themselves on possessing the "can-do" attitude.

"We're not all about handing someone a brochure and telling them to have a nice day," Ms Parish said.

"We're in the position where we can make a difference and really sell Dubbo to our visitors."

Taronga Western Plains Zoo general manager Matthew Fuller said being inducted to the Inland Tourism Awards Hall of fame was a great accomplishment.

"The zoo has been honoured to win the 'Best Tourist Attraction' award for three consecutive years, which is an outstanding achievement in itself. To now be inducted into the Hall of Fame takes our success to a new level and I couldn't be prouder," Mr Fuller said.