The number of fines issued to speeding drivers by highway patrol in the Orana area has risen to a new high in the past 10 months and have a combined value of more than $1 million.
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More than 3300 notices were dished out to the law-breaking motorists between July 1 and April 30, who were collectively liable to pay out $1,040,025, figures published by the NSW Office of State Revenue show.
The total for the 10-month period already tops the 2998 speeding fines with a combined value of $880,299 issued in the whole 12 months of the previous financial year.
The figures indicate an increased effort to prevent deaths related to speed continues.
Western region traffic tactician Inspector Jeff Boon reported in March almost half of all road fatalities in the Orana area related to speed and that highway patrol had "definitely been more aggressive" in its targeting of the problem.
On Sunday the state's motoring advocacy group with 2.4 million members backed the work of police.
The NRMA view was that it was highway patrols doing the important work of not only detecting those who were speeding, but also people driving under the influence of alcohol, recklessly or while tired, as opposed to speed cameras, NRMA spokesman Peter Khoury said.
He said it was concerning the number of people detected speeding had risen and urged motorists to take heed.
"It sends a message police are out there in force," he said.
"Some of these highways are not particularly safe and we shouldn't be speeding on them."
And it was not just the law enforcers who had a problem with lead-foot drivers.
"Surveys we've done show the biggest concern our members have is other drivers driving recklessly," Mr Khoury said.
"People see other people speeding and it does concern them because they have to share the roads.
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"We do know it's top of mind for our motorists."
Members had told the NRMA that police presence was the most effective way to change their habits in the long-term - better than stationary speed cameras, Mr Khoury reported.
"A police car could be just around the corner, or just over the hill - people tend to adjust their behaviour," he said.
The motoring advocacy body approved of the way the more than $1 million collected from fines would be used.
"The NRMA fought and won to get all revenue from speeding fines to go back into road safety," Mr Khoury said.
The number of notices issued by Orana highway patrol to drivers exceeding the speed limit by 45km/h or more has already surpassed the 2013-2014 result.
In the 10 months to the end of April, 24 notices were issued with a total value of $54,344, one more notice than for entire the 2013-2014 year, the Office of State Revenue figures show.
Across the state, the number of notices issued to the end of April was 170778, down on the 182,587 in the first 10 months of 2013-2014.