Speeding fines issued in the past 10 months with a combined total value of more than $1 million shows drivers in the Orana area are slow to get the message they should take their foot off the accelerator.
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The more than 3300 fines issued by Orana highway patrol from July to April is higher than the total count for the entire 2013-2014 year, when fines were just short of the 3000 mark.
It indicates police are continuing their work to enforce the law on our roads.
Police advised earlier this year that almost half of all road fatalities in the Orana area were related to speed.
That some drivers continue to ignore the warnings is borne out by the numbers of penalty notices issued - 253 in April alone.
It would seem that people who have their foot down are all the more likely to be detected by police.
Worryingly the number of notices for drivers exceeding the speed by 45km/h or more has reached 24, one more than for the entire 2013-2015.
The enforcement by highway patrol has been supported by motoring group the NRMA.
It reports its members say the presence of police on the roads is the most effective way to get them to change their driving habits.
And its members say sharing the roads with speeding drivers is a concern.
It is regrettable there was cause to issue more than 3300 notices in the past, but let's hope that hitting offenders in the hip pocket makes our roads safer.
And with the revenue from speeding fines going back into road safety, the more than $1 million collected may have another positive impact.