Dubbo is awash with denim today, with residents young and old like Denham and Dalton wearing jeans to raise money and awareness for birth defects and genetic diseases.
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Jeans for Genes Day raises money for the one in twenty children in Australia who are born with a birth defect or genetic disease, such as cancer or epilepsy.
The money raised on the first Friday of August every year is donated to the Children's Medical Research Institute (CMRI), which conducts medical and biological research to help understand medical issues and discover treatments and cures.
After it began in 1993, The Jeans for Genes Day campaign has raised more than $60 million.
A gold coin donation allows CMRI to buy enough of the enzyme needed to test the blood of one patient for aggressive types of cancer, while buying a $5 badge can buy the CMRI scientists a 96-in-one test tube to screen 96 potential epilepsy drugs.
