By shopping at one of more than 90 participating businesses and providing valuable feedback either in store or online through www.yourdubbo.com.au, customers will go into the draw to win $5000, which the winner must spend locally at registered Your Dubbo businesses.

Dubbo City Council's Economic Development Officer Jackie Parish said Your Dubbo is a unique business development program designed to provide local businesses with a better insight into their customer market in order to capitalise on growth opportunities and be operationally successful.

"One of the key ingredients in successfully growing a business is research," Ms Parish said.

"The Your Dubbo program offers a comprehensive customer feedback component to help participating businesses learn what's working, what's not and how they can not only meet but exceed customer expectations."

Orana Mutual is a major partner of the campaign.

Orana Mutual area manager Orana region Ben Luck said customer feedback gained in store and online will be provided in report form for businesses to review and use as a tool for change or improvement.

"Participating businesses will have the unique ability to track their progress throughout the Your Dubbo program from their first feedback report distributed in early May, to their final report distributed in early August - businesses can take their initial customer feedback and implement changes to further enhance their business," Mr Luck said.

Business Development Partner, PrincipleFocus Director and Business Catalyst David Duffy said the business development workshops and customer feedback reports go hand in hand to create lasting change.

A full list of participating businesses and terms and conditions is available online through www.yourdubbo.com.au.

The winner will be publicly announced on June 10.