Tru stories on social media

A YOUNG Indigenous artist from Dubbo is one of three who are creating new works to feature in a state-wide arts and health campaign.

The campaign makes use of their generation's absolute favourite media- Facebook and YouTube.

Lionel Wood, who was named in August as the Young Achiever of the Year at the NSW Local Government Aboriginal Network Conference, an achievement also acknowledged by the Dubbo City Council, will play a key role in the social media campaign Tru Story Cuz launched in mid October at the Information and Cultural Exchange (ICE) in Parramatta.

Also involved in the campaign are hip hop MC Roy Peterson from Condobolin and visual artist Michael Watson from Marayong.

Using video clips, audio tracks and hashtag action from the artists themselves, Tru Story Cuz aims to 'get the conversation started' with young Aboriginal people about healthy attitudes to alcohol and other drugs.

By using social media Tru Story Cuz brings these artists from different locations into contact with young Aboriginal people in NSW through their handy devices. There's no tyranny of distance as long as you've got credit for data.

Tru Story Cuz is anchored by a place where young people can engage with media clips that feature the artists and their works.

Over a four-week period the campaign will use up to 15 video clips and a series of hashtags to invite reactions from young Aboriginal people across NSW.

The hashtag #trutown asks what do you call your suburb or town (Mounty County is Mount Druitt to others), #truhero wants to know who you look up to (Lionel says it's his mum), and #trumessage calls for words of wisdom on life (Michael says leaders don't just lead, they listen).

Produced by ICE Tru Story Cuz was funded by NSW Health in association with Arts NSW and receives media support from Gadigal Information Service (operators of Koori Radio 93.7FM).

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