Nihal Samara, 37, has been named as the Liberal party's candidate for the federal seat of Lalor - a Labor stronghold for the past 44 years.

He was the only nominee and was formally endorsed by the party last Friday.

Mr Samara grew up in the western suburbs and lives in Altona Meadows with his wife Monique and 18-month-old son Oden.

Based in Melbourne, he is the legal director and senior executive officer at consultancy Kaizen Synergy. Mr Samara has worked as a lawyer for community groups such as the Westgate General Practice Network and indigenous health organisation Gathering Place.

One of his main goals is to create improved infrastructure and liveability in Melbourne's western growth corridor.

He said the September 14 election would be the ''most important election in decades''. ''Australians will decide which leader and party will put the national interests first.''

Mr Samara said the election would be critical in steering the future direction of the country through uncertain economic times.

Ms Gillard has held the seat of Lalor since 1998 and won the 2010 election decisively, with 64 per cent of the primary vote.

Merv Lee was the last Liberal Lalor MP, holding the seat from 1966-1969.

Mr Samara admitted it would be a challenge to beat Ms Gillard in Labor heartland.

''It will certainly be a battle ahead, however, I am galvanised by the discussions I've had with local people. They are tired of Julia Gillard and the Labor government not listening.''

He said Ms Gillard had ''lost touch'' with the needs of her electorate, and was too consumed with electioneering and internal party politics.

''People need someone who will represent them locally and nationally.''

Liberal party state director Damien Mantach said Mr Samara was ready to take up the fight.

"All our candidates are on the ground listening to the concerns of their local communities."

Wyndham Weekly