DUBBO residents have a simple choice to make tomorrow night - join the crowds online at Click Frenzy or support local businesses.
For some people there would be no second thoughts to shopping online to save a few dollars.
But there is a bigger picture which we need to look at - supporting one another.
Click Frenzy, the one-stop-shop for more than 200 retailers including Myer, Target, Dan Murphy's and Dick Smith have promised to slash online prices by up to 90 per cent for 24 hours.
Dubbo is lucky to have many independent stores run by mum and dad owners who want to make a living providing residents a service.
These are the people who work 50 hours and more a week running their business and employ others to work in the store.
The money we spend at local businesses rolls over several times in the local economy and helps the city to grow and thrive.
As FSW Shoe Warehouse retail assistant Dixie Campton said in today's edition, the Click Frenzy sale was an insult to the hard work of local businesses.
"I'm all for saving people money but not at the expense of local business," she said.
"I don't think it should happen because this will make people who are working with customers face to face lose their job."
Mrs Campton reminded residents if they continued to shop online, bricks and mortar stores would close down and job opportunities would be lost.
At the end of the day it is not about buying the latest gadget a few dollars cheaper but supporting our community.