The meeting in Dubbo will brainstorm ways to “get in the face” of drivers to combat the massive surge in road deaths in the western area, according to assistant police commissioner Steve Bradshaw, commander for the western police region.

A spate of horror crashes across the region have killed four people and injured 11 more this week.

In the latest, seven people in a five-seat BMW were injured on Thursday night when their car ran into the back of a truck turning from Yarrandale Road onto Boothenba.

And a two-car collision on Tuesday killed former Parkes mayor Robert Wilson and Orange man Kevin Marshall - the grandfather of Dubbo boy Brendan Saul, who was killed in a hit and run in Dubbo in 2004.

A truck driver was also killed earlier that day when his truck ran into a tree, and a 39-year-old Gilgandra man was died when he ejected from his car on Wednesday morning as it ran off the road into some trees.

Those accidents put the western region’s road toll at 69, compared to 36 this time last year.

Police would seek new ways to stop speeding drivers and halt the rising toll at the meeting, Commander Bradshaw said.

The meeting calls together all police responsible for traffic across the region - and assistant commissioner John Hartley, the NSW Police Force’s Traffic Commander.

“I’ve asked them to look at innovative things, not just more RBTs (random breath testing) and more speed detection,” he said.

“Something innovative we can do to put things in the minds of the drivers to get in their face, so they realise not only are police going to get them if they infringe, but that they don’t infringe because it’s not safe.”

Asked why he thought the toll was so high, Commander Bradshaw said if anyone could come up with an idea to stop it, they’d be a millionaire.

Police were “doing everything they possibly can” to stop speeding drivers, he said.

“High visibility with enforcement, trying to put people in the right places with black spots, using extra funding we get through the RTA for extra overtime hours on the road, but it just goes on and on,” he said.